Whitney Wolfe Herd and Dating Site Bumble Draw Some Ire

A group of neo-Nazis has targeted online dating swiper Bumble last year. Apparently, they are not big fans of feminism. Who knew? Whitney Wolfe Herd’s glowing success story, wrapped in a colorful bow of female independence, first printed back in 2014. The digital entrepreneur was reeling from the fallout with granddaddy swiper Tinder, which Herd co-founded with ex-boyfriend Justin Mateen. In 2014 Herd left Tinder, citing sexual harassment from Mateen. Bumble was born that same year, bringing a wave of innovation with it. The app sets itself apart from traditional swipers by allowing women the first move. In its four year lifespan it has expanded to 35 million customers, a 70% yearly increase, and currently is valued at $1 billion dollars by Forbes. Visit on her twitter account for more updates.

In the wake of success Whitney Wolfe Herd has double down, founding Bumble BFF in 2016, and following that up with Bizz in 2017. Bumble BFF is a female-centered social network site for the building of friendships. Bizz is a female-centered business networking site. It is designed to aid users in finding a job, beefing up their resume, and build up their careers. Herd’s work has established her as a guiding light for the women’s movement, and she is set to make Forbes’ richest self-made women category. Not everyone is a fan however, and due to some very unwanted attention Herd has had to beef up security.

A group of neo-Nazis launched a cyber-attack against the company. The attack resulted in the names and faces of Bumble employees being released on neo-Nazi websites. The mandate behind the attack to bring Bumble down. Whitney Wolfe Herd responded by upping security of the company and hiring her own bodyguard to follow her around. “Misogyny is dangerous,” Herd stated, “We are a feminist business, so we can under attack.”

Nothing has occurred since the attack, but Herd has remained vigilant in her use of security. Whitney Wolfe Herd is not someone who backs down. Despite the threat it is business as usual for Bumble. As such attacks usually occur when someone is actually making a difference, the threat can almost be looked at as compliment.

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