Amazon has for a long time ruled the world of online shopping. It has been in the business for a long time and has been a formidable force that is worth millions of dollars. Amazon has dominated the business sector in the country for a veer long time. They have managed to keep every other company in the online business below them. However, for how long can they manage to keep other companies below them? Is there any other company that has the potential to remove this company from the position of the top company in the industry? The answer to this question is yes. There is a company that has come into the apparel industry with a force that has never been seen. This company is called Fabletics. It was started to create sportswear products for women. For a long time, there has been a gap in the market.
The sportswear that was available for women has been costly and of very poor quality. There was a need to have a product that would be affordable yet very comfortable to the body of the women. Fabletics brand was born out of this gap. The face of this company has been Kate Hudson. She is the person who has taken the marketing strategies of this company to a higher level. As the main marketing executive of the company, she has employed the two techniques that seem to work like charm for the company. The two marketing strategies that she has applied include a membership program that is intended to keep the clients coming back again and again and there is the reverse showrooming. A combination of these two programs has worked very well for the company. They have helped the company gain a huge following in a very short time.
Fabletics brand has been around for just about 3 years. In the short time that it has been on the market, it has made sales of more than $250 million. It is quite clear that the women wear industry is being taken over by Fable tics. There is a huge chance that this brand will overtake Amazon in a few years. The rate at which the Kate Hudson’s brand has been growing is an indication of good things to happen in the future. The company is offering the first real challenge to Amazon. Kate Hudson is applying a unique marketing plan that is different from any other business. She is committed to making this brand the biggest in the world.
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