JD.Com has been setting trends since it stepped into the world’s e-commerce industry. It is well-known for its smart and fast deliveries, active corporate social responsibility, as well as its large selection of goods. It is one of the fastest growing e-commerce stores in China.
The company has also been leader in the development of innovative technology aimed at taking the retail industry to a whole new level. Through its Retail as a Service strategy, JD.com has also helped other retailers to exploit its technology to increase sales and reduce operational costs.
In December 2018, Jingdong announced that it had partnered with Mitsubishi Chemical, a major Japanese-based chemical plant that produces a variety of agricultural products and other groundbreaking agrarian infrastructure.
The 1104-square meters agricultural industry features a hydroponic culturing system, which propagates healthy seedlings. At present, Mitsubishi Chemical is the leading supplier of cabbage, spinach, coriander, lettuce, and other vegetable seedlings in Japan.
The leading e-commerce in China and other parts of Asia asserted that the partnership would help them expand their corporate social responsibility to the community it serves. “We will provide our clients with new options for producing nutritious, eco-friendly agricultural produce,” added Jingdong’s management.
Apart from helping the customers, the partnership would help Jingdong to replenish its 7FRESH supermarkets with fresh quality farm produce.
What differentiates Mitsubishi Chemical’s fresh agricultural products from the rest? In line with JD.com, the agricultural company tracks its seedlings’ quality from the time they are planted to the time they are harvested. This close supervision will ensure that Jingdong’s customers get the best quality of fresh vegetables.
In particular, the close supervision eliminates the overuse of fertilizers, pesticides, and other agricultural products that can compromise the quality of foodstuff delivered to Jingdong’s shelves.
Mitsubishi claims that its produce is more nutritious than those produced by traditional farmers. For instance, the company’s spinach has adequate amounts of Vitamin C, Potassium, and Folate.
Besides quality, Mitsubishi Chemicals will ensure that JD.com is supplied with fresh produce all year long. The company operates an automated facility which provides the crops with the optimal environmental conditions required for healthy growth. It eliminates the challenges associated with fluctuating climatological conditions.