Doe Deere is colorfully successful, inspiring others to follow their dreams

Art is subjective and a form of self-expression. Doe Deere knows this all too well. She loves everything rainbow, to express her inner unicorn. In fact she is the self-proclaimed and known by her fans as the “Queen of Unicorns.”


The Founder and Chief Executive Officer of Lime Crime always showed signs of ambition and creativity. Doe was born and raised in Russia in 1981. She loved dressing up in costumes and putting on makeup as a child. This was a surefire sign that she was meant to do something creative as a career. The entrepreneurial side also came early in life. When she was 13 Doe started her own business. The successful businesswoman convinced her schoolmates that temporary tattoos were all the rage and sold them to them. It was a hit. She had big dreams and was not going to let anything get in the way of her success. One of her dreams was to become a musician, so she did it. At seventeen she flew from her home country of Russia all the way across the Atlantic Ocean to New York City in the United States. She started up a band called SALT SKY. Doe Deere learned the importance of marketing herself and working hard to create a career. Being a musician she also learned to appreciate the people who came to her events. She also met the love of her life in SALT SKY. Her husband Mark and her learned how to work together very well. Many years later the dynamic duo are still going strong. Mark is the President of her cosmetic line, Lime Crime. Doe spent her informative years in New York, Manhattan, and Brooklyn. 14 years of living in the city. She now lives across the country in sunny Los Angeles, but still donates to a no-kill animal rescue organization called Bide-A-Wee. It is based in New York City.


One thing that readers can take away from this is that Doe wants to inspire others to follow their hearts and do what you love. The thriving entrepreneur also says if you are inherently good at something, explore it. Growing up you may feel different and alone, but those differences make you who you are. You can turn that into a lucrative business, like Doe did. She loved unusual things that were brightly colored. Looking back about 10 years ago she would sweep the cosmetic isles looking for fun and bright makeup. It was unsuccessful time after time. She heard from other people that they also very tired of the natural beige look and wanted something bold. That is how Lime Crime was born in 2008. The cosmetic line is a great way to express your individuality, however you see fit. People do not only express themselves with how they design their home or what art they pick, but in what they wear and put on their bodies. This includes tattoos, makeup, piercings, etc. As you can tell, Doe Deere is always sporting a new cool and colorful look. She is always changing her hair color, one day it is purple, and then the next day it will be dusty rose. Learn more: